• clock-logo4 min read
  • April 12, 2018

The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any kind. An inventory usually represents a substantial capital investment in addition to implying huge risks such as obsolescence or expiration or other associated expenses such as the physical space and the personnel. Given this, an alternative has arisen in South East Asia that can be constituted as an efficient response for inventory management.

That is “Drop shipping”.

Drop shipping is a system in South East Asia that allows a retailer to sell to the final consumer without having inventory since the product is sent to the buyer directly from the supplier or manufacturer.

This system in South East Asia is widely applied in e-commerce and catalogue sales, but retail stores can also use it for specific lines or brands of products that are not maintained in-store inventory, and only sold on demand.

How to apply the drop shipping in your business?

It is effortless. You are in contact with a supplier for a product that you are interested in marketing which comes with the option of drop shipping. In order to sell the products in South East Asia a distributor would need to provide catalogues, descriptions, photographs and other marketing materials for the products.

Then you can promote these products and achieve sales through the mechanism you choose, be it your website, online marketplace or a marketing portal as if you were a distributor or independent vendor of that supplier.

This method is called point-to-point shipping, and the retailer acts as an intermediary between the manufacturer and the final consumer.

Advantages of using drop shipping

  • Absence or reduction of inventory with the corresponding elimination of the risk of obsolescence and expiration.
  • Physical space necessary for the inventory can be used for another activity, be it commercial or administrative.
  • It also reduces the hiring of personnel necessary for the management and control of inventory, as well as the preparation of orders as that is managed by the supplier manufacturer.
  • You can design your website for selling or take advantage of any of the existing platforms, such as Shopify, eBay, and Magento, to sell through their portals.

Tips for applying drop shipping in your online business

If you are considering to start an online store in South East Asia, this method is a good option. The first thing you have to do is look for an excellent drop shipping provider. It is a crucial step because it must be a supplier with recognized prestige than a supplier who is not customer centric.

It would be the end of your business if, for example, the drop shipping provider that you have chosen does not comply with the quality or characteristics of the same, or in the worst case does not even send the product.

Once you have chosen the provider and you have established the selling platform, you can proceed to include the products on your web page or to the selected platform. Once all of this gets settled you can now start to promote the product.

The next step is to receive the orders and wait for the payment confirmation, once the payment is verified you must inform your drop shipping provider to deliver the product to the customer.

Hence, if your goal is to start an online store in South East Asia and you do not have a significant budget to pull in your inventory, consider drop shipping as an efficient option.

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