- 4 min read
- April 12, 2018
Selling more is something that obsesses both online and offline marketers. Hence, a seller is constantly in search of new customers and also, in the task of making the current customers loyal to our products and services. Although the final outcome is the same, it is about two different processes whose keys you need to understand to reach the intended objective.
Before making the decision to sell online in South East Asia, you must have gone through
many informational blogs that focus on the loyalty to the current customers so that they
become evangelizers of your brand and your products. To be precise, here’s a famous
quote which says
The purpose of a great business is to create customers who create
It’s a fact that when you guarantee your current clients a satisfying and enriching experience, they will tell the market that they are happy with you. When the benefits they obtain exceeds their expectations, they will recommend you to someone who looks for the product you sell.
However, the work does not end there. You jobs get tough because today South East Asian clients have a wide range of options present. You need to execute some complementary actions that allow you to provide a great offer to them.
Depending on what is sold and the characteristics of the market, here are nine simple tips on how you can increase your income with this strategy. Moreover, you will also get to know how the individuals in and around South East Asia would love your online store and bring your referrals:
1. Information at Hand:
To begin with, educate your client, guide them on the path with the correct information on what they need to buy and what you offer them. Then, find out the strategic points to locate additional offers in your communication channels. With the appropriate amount of help, you can find them easily and obtain all the required information.
2. Last Minute Sales:
Once a customer has made a purchase, for a few minutes it will continue to be active, indicating that he or she might buy again. Use the payment confirmation page to offer new and complementary or related items to the one the client has purchased. This makes a very positive impact on the customer’s psychology. This way, the customer gets what they want or might need in recent future. If you learn this effectively, it is going to help your sales to boost up.
3. Sell in Your Emails:
Emails are a great way of communicating with the clients of South East Asia. You can send order confirmations, delivery details, and purchase related details. Moreover, emails are really helpful when it comes to authentic marketing. The messages you send to your customers are an excellent way to present your additional offers. Make sure that the quality of the content is great and attractive. When you send a communication to confirm the sale, take the opportunity to tempt the customer with something else. They have already purchased something, they are just a click away from doing it again.
4. The Offer Shall Have Something Relevant:
To make the maximum impact on the customer’s mind, offer something that is relevant. The product or service that you provide for additional sale should necessarily be related to the first item purchased. Offering a shoe to someone who just purchased a book does not work always. If you sold a necklace, consider a bracelet or a watch.
5. Let The Expert Sell:
This is one of the most effective strategies, but also less used in the market.
Recommendations of the type
Our experts suggest ... or
Our shopping assistant
believes that this could interest you awaken the curiosity of the customer and often are
the necessary push to buy again.
6. Pack Your Products:
When you have a number of similar or complementary products, the best way to offer is
to pack them. For example, offer a hair conditioner along with a hair shampoo in a
bundle package. When they see the package, the initial thought would be;
Hey, I need
all those things. It works for makeup, tour packages, music, books, courses, and for
everything you want.
7. Generate Scarcity:
Limited time offers are very useful in attracting customers.
This offer will only be
available for the next 48 hours, and then its price will increase is the kind of phrases
that are irresistible for the client. The discount does not have to be high: it is enough to
give you the feeling that something is saved. A saved penny is going to instill a sense of
satisfaction in the client. This is going to help you sell more.
8. Add Benefits:
The offer of the extended warranty is an excellent option to convince the customers. There is a sense of security due to this particular reason. The client is going to recover the investment they did in case something happens to the product in the given time frame. This makes the customer feel secured. If you cannot offer a guarantee, then opt for an additional service: for example, free installation, free service, or free home assistance for year or more.
8. Test The Market:
The facilities offered by technology today allows you to do more for a little cost. Earlier these tasks used to drain your finances. Test your offers, present them in different versions, with different prices, and measure the market response. Do not assume anything as it might lead to missing an opportunity. Listen to the market and count on the opinion of your clients.
These are some of the well-tried facts that help to sell more effectively in South East Asia. Try these nine strategies, and you will see how you increase sales and love of your customers.
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